We partnered with an LC to create the most versatile of breastfeeding pillows. The result is a patented design so different that it doesn’t look or work like other nursing pillows. The unique shape – which is not U-shaped like other pillows – is what allows moms multiple options for breastfeeding. The thick end works well for newborn babies while the thin end is best for older babies. The Gia® pillow also has a broader surface area throughout which means baby is cradled by the pillow so their torso and limbs are well-supported.